To me, the preamp has always been the heart of an audio setup. This is despite the fact that for most people using line-level sources, it may actually be unnecessary to use a preamp. This is especially the case for people using DACs that have built-in volume control, whether this is done in the digital domain, or via an analog attenuator.
Let's have a look at the some of the common preamp types around. For simplicity of discussion, let's only include line level preamps.
1. Active preamp
You have a gain stage(s) and volume control. The gain could be handled by solid state, tubes or a combination of both. Sounds simple and shouldn't cost too much right ? If you think you can find a really top notch active preamp for a budget price, let me know - I'll be real interested.
2. Passive preamp
No gain here. Just a volume control. Since the voltage from your source (nominally 2V from a CD player) is usually enough to drive your power amp to full levels, why need gain ? Why not just attenuate ? Passive preamps are simplicity personified.
Of course there is no free lunch. A passive preamp has quite high output impedance and you need to keep your cabling short and capacitance low. You need to rely on your source to drive the whole chain up to the power amp. Your source could be up to the task, or not.
A passive preamp could cost a couple of bucks to make, or big money if you start shelling out for a premium potentiometer and other parts.
3. Transformer based preamp
A variation of #2. But volume control is achieved using a multi-tap transformer. This design has a trick up it's sleeve. Since you are using a transformer, you can step up as well as step down. So you can also incorporate a bit of gain too. Secondly, by stepping down you are decreasing voltage but increasing current, and decreasing output impedance. All very desirable things. Why doesn't everyone do this for passive designs ? Cost ! A resistive potentiometer starts from a few dollars upwards. A pair of transformers ain't cheap, especially for the premium names in the industry.
4. Other unusual designs
Unity gain buffered preamp - Enough voltage but problems with high output impedance, or driving long interconnects ? Why not make a passive preamp with a buffer stage ? There you have it. Have a look at the very popular DIY design published ages ago by Corey Greenberg in Stereophile.
http://www.stereophile.com/solidpreamps/54Another very popular buffered preamp design is the Nelson Pass B1. This is available in both kit version and as a finished product.
https://www.passdiy.com/project/preamplifiers/b1-buffer-preamp#2 and #3 combined - Take a transformer and step up the voltage to have some gain, and then let your potentiometer handle the rest. This is the approach taken by Amtrans of Japan in their APCG-01S.